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Dealership Mission Statements and websites all say they provide the best service and are committed to doing what it takes to keep customers happy. The truth is, most dealers don't provide any real proof that they live up to these commitments.
- Factory surveys are not available to the public and can't be used for marketing purposes
- OEM Awards (like a President's Award) can't be validated by consumers and it seems like every dealer has one (474,000 results when you Google "dealership President's Award)
- Reviews gathered by the dealer and posted on their own website have little
credibility
with consumers
- Employee personal pages with reviews are also suspect for accuracy
- Some dealer rating sites let dealers hide bad reviews. When visitors see no negative reviews
on these pages, they don't believe anything they see on the site
Only Carfolks.com creates a credible, automotive specific neighborhood and
PROOF THAT
YOU DELIVER ON YOUR CUSTOMER SERVICE PROMISE!
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78% of consumers trust peer recommendations, |
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58% recommended company's because of outstanding service, |
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87% of consumers said they boycotted a company after one negative experience.* |
* Harris Interactive, "Customer Experience Report" 2008  |